Cycling? Love it! Clothes? Even more! Get Fixed cycling shop exists over 10 years now and it was time for the next step… A clothing line! The identity was created by adopting the movement cycling brings along. Going up and downhill, cruising along the streets. Once the logo was accomplished the next thing in line was to develop a core cycling set together with matching clothing labels.
As I’ve handed over the branding toolkit, it’s up to Crankful to get this business on the roads. Off they go, ready to start this new adventure.