The museum aims to highlight all aspects having to do with Belgian jenever, a national equivalent to gin. Each year they produce a batch of domestically brewed jenever for their club members, completed by an originally designed bottle label, making this a collector’s item.
I had the honour of designing the bottle label for their limited edition Hasseltse Graanjenever and got a once in a lifetime carte blanch to wield my power in a self-interested way.