Approached by the National Basketball Foundation I got excited to develop a new identity which represents the fundamental values of the game. Basketball was invented in 1891 by a gym teacher and has evolved to become one of the world’s most popular and widely viewed sports. It’s a team sport in which two teams of five players each try to score by shooting a ball through a hoop elevated 10 feet above the ground. The team with the most points at the end of the game wins. Those are the basics and this is where I started creating from.
The logo and its identity represents what’s it all revolved around: teamwork, the field, the ring, a competiton, hope and defeat.
Commissioned by Perfect Day London